University of Parma

SOTTSASS VIRTUAL EXHIBITOR

Sottsass Virtual Exhibitor is a framework open source with a cross-medial approach
which promotes data interoperability in the cultural heritage domain.

  • Project director
    Prof.ssa FRANCESCA ZANELLA
  • Created by CINECA Visit Lab for
    CSAC Parma
  •  Project management
    Prof.ssa ANTONELLA GUIDAZZOLI
  • 3D modelling and texturing
    Prof.ssa FRANCESCA DELLI PONTI
  • Project supervision
    Prof.ssa ANTONELLA GUIDAZZOLI
    Prof.ssa MARIA CHIARA LIGUORI
  • Database handling
    Prof.re SILVANO IMBODEN
  • Web design and database handling
    ELENA SALUZZI
  • 3D Computer Graphics Web developer
    PAOLO ZUZOLO
  • Proof of concept
    BEATRICE CHIAVARIN
    FEDERICA FARRONI
  • Ettore Sottsass Fund Cataloguing
    Phd Research
    Prof.ssa GIULIA DAOLIO
THE PROJECT
CSAC, UNIVERSITY OF PARMA: MEMORY AND ARCHIVE IN MOTION

Sottsass Virtual Exhibitor 

Sottsass Virtual Exhibitor is a project started in 2016 and still ongoing thanks to a collaboration between CSAC -Centro Studi e Archivio della Comunicazione of the University of Parma and VisitLab -Visual Information Technology Lab-CINECA, with the contribution of Emilia Romagna Region and Parma Municipality.

The main goal of the project is the valorization of visual and design archives through a multiplicity of actions: study of design history through the archives, cataloguing and digitization of archival funds, valorization and dissemination through exhibition activities and digital environments.

In 2016 CSAC launched its triennial research projects focused on the study and valorisation of a selection of funds and collections. The Ettore Sottsass jr. was one of the selected funds, because of its relevance: more than 14.000 drawings, images, maquettes, objects and documents donated in 1979 by the author, and not yet catalogued online. In the same year started a PhD Research project titled Memory and archive in motion, financed by Emilia Romagna Region, as part of the broader project Computing, Culture and Society: percorsi di studio e formazione nell’epoca dell’umanesimo digitale, coordinated by the University of Bologna. The focus of Memory and archive in motion was the reactivation of the archival ‘treasury’ related to Ettore Sottsass, preserved by CSAC of the University of Parma, through an exhibition (Ettore Sottsass. Oltre il design, 2017, CSAC, Parma) and a digital ‘environment’, realized with the collaboration of VisitLab Cineca.

Accessibility, Narratives and Digital Archives are the keywords of the project, focused on the enhancement of cultural heritage, tangible and intangible, such as the design archives, thanks to the design and sharing of knowledge production centered on research, cataloguing, digitizing and design of digital environments. 

The 3D* representation of the exhibition Ettore Sottsass. Oltre il design, held in 2017 at the Cistercian church of the Valserena Abbey, venue of the CSAC, acts as a gateway to the University of Parma online catalogue and to external resources, mixing heterogenous contents, amplifying the 2017 narratives.

Through the digital environment we can launch queries to extract information about a single drawing or item exhibited, reassembling the design process, or deepen the research through the online catalogue. We can also look ‘outside’ the CSAC archives, consulting external resources and collections further documenting Ettore Sottsass’ work: the Centre Pompidou collection in Paris, or the company archives, such as the Olivetti historical archive, the Poltronova archive or the Bitossi Museum, and so on.

With Sottsass virtual exhibition, CSAC and VisitLab CINECA are sharing their competencies on historical research and cataloguing, and on the other hand on computer graphics, designing an open-source framework with a cross-medial approach, with which to promote data interoperability in the cultural heritage domain.

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* Realised with Verge3D, an open-source software for the realization of 3D Web pages.

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